Lakeside Foods Agrees to Acquire Good Eats Food Co, Fast-Growing Vegetable Innovation Company
Manitowoc, WI and Fayetteville, AR (June 12, 2018) – Lakeside Foods and Good Eats Food Co have entered into a definitive agreement for Lakeside Foods to acquire Good Eats Food Co and its’ innovative products offered under the SER!OUS Bean Co and Ruthie’s Twisted Harvest brands. Terms of the transaction were not disclosed.
The acquisition positions Lakeside to immediately expand their product offering and to broaden and accelerate development of new products. “Innovation is the cornerstone of our strategy. Consumer preferences, and therefore customer needs, are evolving faster than ever,” said Glen Tellock, President and CEO, Lakeside Foods. “Good Eats injects a shot of entrepreneurial spirit into Lakeside which will help us more quickly advance around this key strategic priority. Lakeside, on the other hand, provides the needed scale for SER!OUS Bean Co and Ruthie’s Twisted Harvest to efficiently expand. Ultimately, our customers win.”
The acquisition of Good Eats will infuse Lakeside with fresh ideas and innovation expertise. Among other things, Good Eats has:
- A line of premium canned beans under the SER!OUS Bean Co brand featuring Dr Pepper Sweet & A Bit Sassy, Buckin’ Buffalo, Chipotle Tomato and Cracked Pepper. More info @ www.SeriousBeanCo.com
- A frozen vegetable product line currently shipping in foodservice and retail that features Mexican Street Corn, Sweet Potato Smashers (available in Bourbon Brown Sugar and Plain) and Cauli Smashers mashed cauliflower. More info @ www.RuthiesTwistedHarvest.com
- A network of best-in-class co-manufacturers
Good Eats will continue to operate as a division of Lakeside while co-founders, Matt Brown and Trey Taylor join the Company to lead Lakeside’s sales and innovation efforts. According to Brown and Taylor, the combination of Lakeside’s sourcing, manufacturing, product development and logistics expertise will allow Good Eats to focus more attention on trends, consumer insights and the development of new innovative products to help continue the success Good Eats has experienced in its first three years.
Brown will lead sales for both Lakeside Foods and Good Eats as the Vice President of Sales while Taylor will lead marketing and innovation efforts.
Lakeside Foods is recognized as a premier supplier of high-quality frozen and canned foods to the retail, foodservice and industrial sectors. As a result of hard work, 14 countries enjoy the quality and reliability of Lakeside’s years of experience. Over more than 130 years, the company has grown from one small pea-canning facility to a thirteen-plant operation, producing canned and frozen vegetables, frozen desserts and appetizers and canned pet food. Our commitment to quality, our customers and our family of multiple generations of farmers remains as strong as ever and will guide us into the future.